2 min read · Updated October 14, 2026

What should I fill in on my Google Business Profile?

The short answer

Fill in everything that helps a customer decide to call. Ten things matter most, from your category and hours to photos and reviews. It’s free, and most of it takes one evening.

Video coming soon A 60-second version of this guide.

Until then, the full guide is right here — about 2 minutes to read.

The 10 things to fill in

Your real business name — no extra keywords stuffed in.
Main category — the one that matches your main job, like “Plumber” or “Hair salon”. Then add a few more that fit.
Phone number — one that someone answers, or that texts back.
Hours — including holiday hours. Only show emergency hours if you really pick up.
Service area — the towns you really drive to. Salons and shops show their street address instead.
Services — each one listed, with a starting price when you can.
Description — two or three plain sentences: what you do, where, and why people pick you.
Photos — real photos of your work, your truck and your team.
Website link — to your own site, not only a social media page.
Reviews — ask every customer, and reply to each review.

Keep it the same everywhere

Use the same name, phone and address on your profile, your website, Yelp and Foursquare. ChatGPT’s local results draw on providers like Foursquare and Yelp, so a wrong phone number there can follow you.

Keep it fresh

Fresh reviews and owner replies matter to people choosing a business. Add new photos after a good job. Check your hours before every holiday.

Do it yourself

Open business.google.com on your phone and sign in.
Go down the list of 10 above. Fix one item at a time.
Pick the main category that matches the job you want most.
Type in every service, with a starting price where you can.
Add five real photos of recent work.
Copy your “Ask for reviews” link and save it on your phone.
Set a reminder for the first of each month: add photos, check hours, reply to reviews.

You do / We do

Take a breath. You don’t have to learn the tech. You keep doing what you’re good at, and we handle the technical side.

You do	We do
Do good work, like you always do.	Build your website, a page for each service, and the structured data — a basic way to state your hours, address and services clearly so machines don’t get them wrong.
Snap real photos of your jobs, shop and crew on your phone, and send them in.	Reuse each photo on your site and your Google profile.
Every customer gets the same review ask. It goes out automatically.	Run review requests that follow the FTC and Google rules.
Jot down the questions customers really ask you.	Turn those questions into FAQs and service pages.
Look it over and approve it before anything goes live.	Keep your listings the same everywhere, and send you a monthly report.

What we handle depends on the plan you pick. Nothing goes live without your OK.

Want us to do it?

Growth plan: we keep it fresh for you

We post on Google twice a month, run your review requests and text-backs, and check how AI search describes you every month.

$99/month · optional · cancel anytime

See it in the builder Free check

Not sure what you need? The free check looks at how your business shows up online.

Sources

Search Engine Land: How does ChatGPT conduct local searches?

Last checked October 14, 2026. This guide is general information, not legal advice.