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How it works

Proof of work: see what we did, and check it yourself.

Sample — not a real customer

We keep a work log for every customer that lists each thing we do for them, as we do it — with the link, test or screenshot that shows it’s done. Below is what it looks like, for a made-up plumber.

What you get

  • A task for everything you bought.The list comes straight from your order — nothing added to look busy, nothing quietly left out.
  • Proof you can check without us.Links to the live listings, and the same public tests we use, so you can run them again yourself.
  • What we need from you, in plain words.Some steps only you can do — like the code Google mails to your address. We say exactly what, and why.
  • The same summary in your check-ins.Our short check-ins (at about 1, 3 and 6 months, and only if you want them) also list what we finished since the last one.

What counts as proof

Link
The live thing itself: your site, your Google, Bing, Apple, Yelp or Foursquare listing, the public record of who owns your domain.
Test
A test we ran, and what it found. Where the test is a public tool — Google’s Rich Results Test, the Schema.org validator, PageSpeed Insights, your robots.txt — you get the exact link, so you can run it again yourself.
Screenshot
What we saw when we finished, for things you can’t open from a link yet (a Google profile waiting for verification, for example).
Before / after
The same items from our free check, before we started and after. Check items only — like “Same phone number everywhere” — never calls, sales or rankings.
Note
A plain sentence for anything else: what we sent, when, and what happens next.

What never goes in it: numbers we made up, a ranking we promised, reviews anyone was paid or asked to write a certain way.

Sample — not a real customer. Maple Lane Plumbing is made up, to show what your own work log looks like. Every link, test and screenshot below is an example.

Proof of work

What we did for Maple Lane Plumbing

Anytown · Updated

11 of 18 tasks done · 2 in progress · 2 waiting on you · 3 not started

61%

Your website

  1. Your site is live

    DoneDone

    Your pages are online, on your own domain, and work on a phone.

    • LinkSample — not a real customer

      Your home page

      https://maplelaneplumbing.example/

      In a real log, this opens the live page.

    • TestSample — not a real customer

      Our automatic site checks Passed

      All our automatic checks passed: the call link dials your number, every image has a description, and no outside scripts load.

    • TestSample — not a real customer

      Google PageSpeed Insights Passed

      Checked on a phone setting. Opens quickly, fits the screen, no errors.

      In a real log, you can re-run this test yourself: https://pagespeed.web.dev/analysis?url=https%3A%2F%2Fmaplelaneplumbing.example%2F

    • ScreenshotSample — not a real customer
      Your home page on a phone, with the call button at the bottom of the screen. In a real log, this is the screenshot we took.

  2. Your domain is in your name

    DoneDone

    You own your web address — not us.

    Registered with you as the owner. The first year is included; after that it renews once a year at cost (typically $10–$20), and we show you the exact price before it renews.

    • LinkSample — not a real customer

      Public domain record — shows who it is registered to

      https://lookup.icann.org/en/lookup?name=maplelaneplumbing.example

      In a real log, this opens the live page.

    • NoteSample — not a real customer

      Registered with Maple Lane Plumbing as the registrant (the legal owner). The renewal date and price are in your receipt email.

  3. Tap-to-call works everywhere

    DoneDone

    Every call button dials your number — we tap each one to check.

    • TestSample — not a real customer

      Test call Passed

      We tapped every call button on a phone — header, service pages and the bar at the bottom. Each one dialed (216) 555-0142.

  4. Business details search engines can read

    DoneDone

    Structured data (your trade, phone, area and hours in code) and an llms.txt file, included free. They help machines read your details correctly; they don’t promise a ranking.

    • TestSample — not a real customer

      Google Rich Results Test Passed

      Found your business details (Plumber) with no errors.

      In a real log, you can re-run this test yourself: https://search.google.com/test/rich-results?url=https%3A%2F%2Fmaplelaneplumbing.example%2F

    • TestSample — not a real customer

      Schema.org validator Passed

      Name, phone, address, hours and service area read correctly. No errors or warnings.

      In a real log, you can re-run this test yourself: https://validator.schema.org/#url=https%3A%2F%2Fmaplelaneplumbing.example%2F

Google, Bing, Apple and your listings

  1. Google Business Profile set up and matched

    Waiting on youStarted

    Your name, address, phone, hours, services and area on Google match your site.

    Filled in: hours, services, service area, photos of your own work. It goes public once Google has verified the business.

    Waiting on you: Enter Google’s verification code

    • ScreenshotSample — not a real customer
      Your Google Business Profile, filled in and waiting for verification. In a real log, this is the screenshot we took.

  2. Bing Places, with instant update pings

    DoneDone

    Your Bing listing matches, and your site tells Bing straight away when a page changes (IndexNow).

    • LinkSample — not a real customer

      Your listing on Bing Maps

      https://www.bing.com/maps?q=Maple+Lane+Plumbing+Anytown

      In a real log, this opens the live page.

    • TestSample — not a real customer

      IndexNow key file Passed

      The update key is live on your site, and Bing accepted our first update ping.

      In a real log, you can re-run this test yourself: https://maplelaneplumbing.example/a1b2c3d4e5f60718.txt

  3. Apple Business Connect

    In progressStarted

    Your place card on Apple Maps and Siri has the right details.

    Sent to Apple on Oct 8. Apple reviews new place cards before they show.

    Evidence appears here when this is done.

  4. Same name, address and phone on Yelp and Foursquare

    DoneDone

    We line up your details so every listing says the same thing.

    • LinkSample — not a real customer

      Your Yelp listing

      https://www.yelp.com/biz/maple-lane-plumbing-anytown

      In a real log, this opens the live page.

    • LinkSample — not a real customer

      Your Foursquare listing

      https://foursquare.com/v/maple-lane-plumbing/0000sample

      In a real log, this opens the live page.

    • Before / afterSample — not a real customer

      Free check, before and after

      Check itemBefore · Sep 28, 2026After · Oct 9, 2026
      Same phone number everywhereNot set upGood

      From our free check. These are check items on your site and listings — not calls, sales or rankings.

  5. AI search tools can read your site

    DoneDone

    Nothing on your site blocks the AI search tools from reading it (we check robots.txt).

    • TestSample — not a real customer

      robots.txt check Passed

      No rule blocks Googlebot, Bingbot or the AI search tools we check (OAI-SearchBot, PerplexityBot, ClaudeBot).

      In a real log, you can re-run this test yourself: https://maplelaneplumbing.example/robots.txt

    • Before / afterSample — not a real customer

      Free check of your old site, then your new one

      Check itemBefore · Sep 28, 2026After · Oct 5, 2026
      AI tools allowed to read your siteNot set upGood
      Business details AI tools can readNot set upGood

      From our free check. These are check items on your site and listings — not calls, sales or rankings.

  6. Structured data and service pages checked

    DoneDone

    Your business details in code match your listings, link to them (sameAs), and each main service has a page.

    • TestSample — not a real customer

      Google Rich Results Test Passed

      The water heater repair page has its own service details, linked to your business and your Bing, Yelp and Foursquare listings.

      In a real log, you can re-run this test yourself: https://search.google.com/test/rich-results?url=https%3A%2F%2Fmaplelaneplumbing.example%2Fservices%2Fwater-heater-repair%2F

    • LinkSample — not a real customer

      Water heater repair page

      https://maplelaneplumbing.example/services/water-heater-repair/

      In a real log, this opens the live page.

Calls, texts and reviews

  1. Every new enquiry in one list, with an alert

    DoneDone

    Website messages land in one list on your phone, and you get an alert for each.

    • TestSample — not a real customer

      Test enquiry Passed

      We sent a test message through your contact form. It showed up in your lead list, and the alert reached your email.

  2. Unanswered calls forward to your texting number

    Waiting on you

    You keep your number. Calls you can’t pick up are forwarded, so the caller can get a text back.

    Waiting on you: Turn on “forward when unanswered” with your phone carrier

    Evidence appears here when this is done.

  3. Business texting registration

    In progressStarted

    US carriers only deliver business texts from registered numbers. We fill in the forms with you; approval can take a few weeks.

    • NoteSample — not a real customer

      Registration sent on Oct 6 with the details you gave us. The carriers are reviewing it — approval can take a few weeks. Texting starts after that.

  4. Missed-call text-back is on

    Not started

    When nobody picks up, the caller gets one text from you within seconds. One per caller every 12 hours, none between 9pm and 8am, and STOP always works.

    Evidence appears here when this is done.

  5. Review requests after every job

    Not started

    When you mark a job done, that customer gets one text asking for an honest review. Every customer, the same message, nothing in return.

    Evidence appears here when this is done.

Every month

  1. Monthly form and call test

    DoneDone

    Each month we send a test enquiry and tap your call buttons, to make sure nothing broke.

    • TestSample — not a real customer

      Test enquiry Passed

      October test: a contact-form message reached your lead list and your email, and every call button still dials your number.

  2. Your small edits

    DoneDone

    Up to 3 small changes a month to your site and Google profile.

    • NoteSample — not a real customer

      Changed Saturday hours to 8 am – 2 pm on your site, as you asked by email on Oct 10. One of your 3 small edits this month.

Your Google profile, Bing Places, Apple Business Connect and any other accounts we set up stay in your name too. We only ask for access.

We don’t promise rankings, calls or reviews. This page shows the work we did and how you can check it yourself.

Where your tasks come from

Each product brings its own tasks. Buy two, and your log has both lists.

  • Website $590

    • Your site is live
    • Your domain is in your name
    • Tap-to-call works everywhere
    • Business details search engines can read
    • Every new enquiry in one list, with an alert

  • Lead Kit $990 · for a plumber — the automations follow your trade

    • Your site is live
    • Your domain is in your name
    • Tap-to-call works everywhere
    • Business details search engines can read
    • Every new enquiry in one list, with an alert
    • Unanswered calls forward to your texting number
    • Business texting registration
    • Missed-call text-back is on
    • Your Google review link
    • Review requests after every job

  • Finish My Site $249

    • The fixes to your site
    • Tap-to-call works everywhere
    • Business details search engines can read

  • AI Search Ready $290

    • Google Business Profile set up and matched
    • Bing Places, with instant update pings
    • Apple Business Connect
    • Same name, address and phone on Yelp and Foursquare
    • AI search tools can read your site
    • Structured data and service pages checked

  • Missed-call text-back $200

    • Unanswered calls forward to your texting number
    • Business texting registration
    • Missed-call text-back is on

  • Review requests $200

    • Your Google review link
    • Review requests after every job

  • Care plan $39/mo · every month

    • Monthly form and call test
    • Your small edits

  • Growth plan $99/mo · every month

    • Monthly form and call test
    • Your small edits
    • Monthly AI-search check
    • Two Google posts

Your Google profile, Bing Places, Apple Business Connect and any other accounts we set up stay in your name too. We only ask for access.

Start with the free check Already have a website?

Read next: Hosting, domain and ownership · Change your site by text · The Local Pro Playbook